Boycotts are as old as the republic. As historian T.H. Breen taught us in his book The Marketplace of Revolution: How Consumer Politics Shaped American Independence (and several other seminal articles on the 18th-century British consumer revolution), shopping, or the refusal to shop, can be a revolutionary act.
Recently, conservative Trump-loving evangelicals have called for the boycott of big box stores such as Kohl’s and Bed, Bath, and Beyond, and department stores such as J.C. Penney and Macy’s, because these stores have refused to carry MyPillow products after CEO Mike Lindell promoted conspiracy theories about the 2020 presidential election.
Now Americans are boycotting Publix, a grocery-store chain that donated $300,000 to the January 6, 2021 Donald Trump rally that preceded the insurrection on the U.S. Capitol.
Here is Richard Luscombe at The Guardian:
Wendy Mize’s family grew up on Publix, disciples to the giant supermarket chain’s empirical marketing slogan: “Where shopping is a pleasure”. As infants, her three daughters wore diapers bought from the Publix baby club. As children, they munched on free cookies from the bakery. There were even perks for the family’s pets, who are proud members of Publix Paws.
But now the decades-long love affair is over. After a member of Publix’s founding family donated $300,000 to the Donald Trump rally that preceded January’s deadly Capitol riots, Mize is pulling out of what she says has become “an abusive, dysfunctional relationship”, and joining others in a boycott of the Florida-based grocery chain that operates more than 1,200 stores across seven south-eastern states.
“It was the last straw,” said Mize, 57, an advertising copywriter from Orlando whose youngest twin daughters are now 19. “Insurrection at the Capitol, images of the police officer with his head being crushed, individuals dressed as Vikings on the floor of the Senate… we’re not going to call this normal. [Publix] are a private company and it is their business how they want to contribute their money, but it’s also my right to decide where I want to spend my dollars.”
Read the rest here.