The Influence of Christian Media

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Jason Bivins, a Professor of Religious Studies at North Carolina State, reflects on the power of Christian media to shape American evangelicalism.  Here is a taste of his op-ed syndicated at The Conversation:

The power of these programs is more than simply the stories covered or guests interviewed – it is their social impact on religious beliefs.

Christian news is effective in conveying its views because it repeats claims that viewers already believe, and provides them with particular emotional experiences that are described as facts. This way of viewing the world has moved closer to the center of conservative politics since the 1980s, a period of time when the Christian right acquired more influence in American politics.

Consider how in the 1980s, Ronald Reagan began to be depicted as God’s agent on Earth. In the 1990s, the growth of multinational corporations and trade deals was decried as part of a demonic “new world order.” And today, when Islamophobia is on the rise, Christian television channels depict and celebrate President Trump as the fighter-in-chief, who defends Christians despite his personal faults.

The growing regularity of such examples has significant implications for American politics.

By presenting itself as authoritative, trustworthy journalism, Christian news reassures viewers that they do not need to consult mainstream media in order to be informed. More dangerously, it authorizes a particular, often conspiratorial way of viewing the world. It denounces neutrality or accountability to multiple constituencies as burdensome or even hostile to Christian faith.

Sadly, tens of millions of its viewers are left without a sense of two of democracy’s most necessary foundations: the value of multiple viewpoints and shared political participation.

Read the entire piece here.