“The Drum Major Instinct”

In case you missed it last night, Dodge (the automobile manufacturer) ran a Super Bowl ad using Martin Luther King’s 1968 sermon “The Drum Major Instinct” to sell trucks.  (The sermon was preached on February 4, 2018).

Here is the ad:

And here are some of the responses:

I do think that there is a silver-lining in all of this.  More people are listening to this inspiring sermon: