We learned this during Brett Kavanaugh Supreme Court hearings.
Campus yearbooks are in the news. This unlikely attention came about with recent media coverage of Senate confirmation hearings for the U.S. Supreme Court nomination. For several days, The New York Times provided readers with front-page articles featuring clinical dissections of the biographical profiles of graduating seniors. Reporters analyzed yearbook inscriptions with the care usually reserved for decoding the Dead Sea scrolls.
The spotlight was surprising because higher education usually relies on databases such as the National Center for Education Statistics’ IPEDS, which lead to projections on enrollments, percentage returns on endowments, scorecards on institutional compliance or rankings of federal research funding. One of my colleagues, who is a statistician, exclaimed, “Yearbooks? Is this some kind of a joke?”
It was no joke. Yearbooks from high school and college are an American tradition, familiar to alumni whose photographs and captions lead them to say, “Thanks for the memories!” They also are documents that can go beyond casual nostalgia. Yearbooks have potential for serious research, but only if handled with care in analyzing their scripts of stilted, ritualized images and selective coverage of student life. Reliability, consistency, validity and significance — the concepts that shape statistical analysis — are equally pertinent in the content analysis of yearbooks.
These dusty, heavy bound volumes that end up in used bookstores, garage sales and library storage centers can be thoughtfully mined to reconstruct campus life and student cultures. They are simultaneously a source about the biography of an individual as well as a key to understanding the statistics of group patterns and dynamics of a college or high school class.
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