“Consuming Religion”

LoftonThis is the title of Religious Studies scholar Kathryn Lofton‘s new book.  Over at Religion Dispatches, she answers a ten questions about it.  Here is a taste:

What’s the most important take-home message for readers?

First, nobody evades being organized by something; second, if you’re being organized by something, it is worth learning the terms for that organization; third, if you learn one and two, you will be a part of the study of religion.

Every Goldman Sachs employee with whom I met was absolutely comfortable with the word religion applied to their community. Indeed, when I pressed them, saying how many scholars of religion found the term problematic for the following x or y reason, they got it, but they still didn’t care. They didn’t mind the word because they liked how it demonstrated the seriousness, the proud intensity, of their collectivity.

And this is what I want to emphasize in my study of consumer culture and religion: religion is a word for how people consciously organize themselves in the world and unconsciously are organized by the world. Insofar as ours is a world built by material and immaterial networks and grids, I think we’re missing out if we think of those networks and grids as secular or irreligious.

We are missing out insofar as we are missing what I have found as the archival intention of designers. Namely, to organize themselves (and us) into a world they get thereby to organize. The problem of collectivity is the danger of assimilating into any grid. The possibility of collectivity is the strength we have to rewrite our frames, together, to design different societies.

Read the entire interview here.

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