The title of this post describes the blogging life. I took a six-day blogging vacation and the number of visits to The Way of Improvement Leads Home dropped 900%. Don’t get me wrong, I expected this. It is quite normal. No one wants to read a blog with no new content. I am sure this happens to a lot of bloggers when they take time off. It has certainly happened here before. This is probably why Andrew Sullivan always had guest bloggers whenever he took vacations from The Dish.
But for whatever reason, this time around the precipitous decline in readership during my vacation hit me in a different way. I began to think a little more about the “tyranny of the new.” (I thought I coined this term, but a quick Google search proved me wrong). Bloggers are successful when they feed their audience on a regular basis. A blog will fail quickly if it does not satisfy readers’ desire for new ideas, new opinions, and new information. Readers are always asking “what have you done for me lately?” I do the same thing when I read online content.
Perhaps it is time to think about writing things that are more permanent–things of better quality that are not written in a hurry to feed the machine. Maybe I need to rethink how I blog or reconsider whether a blog remains the best venue for my ideas.
Or maybe I should just accept the fact that blog readers come and go. Maybe I should be thankful that I have cultivated a core audience here. Maybe I should continue to write and post for them without worrying too much about broadening the circle.
I’ll keep thinking. I still enjoy the work so don’t expect any immediate changes. And, as always, THANK YOU for reading!