“Why the Liberal Arts Will Rule the Digital World”

Scott-Hartley-2

If you haven’t heard it yet, check out Episode 21 of the Way of Improvement Leads Home Podcast.  We talk with Scott Hartley, a venture capitalist and author of The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World.

Thanks to Hartley’s twitter feed I just found this review of The Fuzzy and the Techie at the website of The Philippine Star.  Here is a taste of Bong Osorio’s piece:

While the parents of college-age children largely prefer degrees in the fields of science, technology, engineering, mathematics and the technical trades — collectively called STEM — there’s new evidence to suggest that value can still be found in the good old Liberal Arts degree. Hooray for literature, history, humanities and sociology subjects.

Alyse Lorber of Dentsu Aegis Network (DAN) media wrote, “The advent of ‘Big Data’ has led businesses into what seems like a new age of reason. We have the technology now to quantify our world in endless rational ways. We see more, we know more and we have the algorithms to reach people with more precision than ever before. Choose the channels; decide on the message and press send. Relevance is guaranteed; success will surely follow. There’s just one flaw in this analysis: human nature.”

Real people don’t behave as rationally or as predictably. We are familial and emotional and the reasons behind the choices we make aren’t so easily measured.

Read the entire review here.

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