Over at Inside Higher Ed, academics Christopher Schaberg and Ian Bogost offer “10 Challenges for Scholars Writing for Wider Audiences.” Schaberg and Bogost are the editors of Object Lessons, a book and article series “about the hidden lives of ordinary things.” During the 2017-2018 academic year they will be conducting four NEH-funded workshops for scholars who are interested in reaching larger audiences with their writing.
Here are some of their “challenges”:
Scholars need not choose between reaching the public and impressing their peers. They can do both. The deciding factor in whether the public appreciates an article or book is not the subject matter; rather, it is the manner in which the subject is made to connect with readers’ interests and concerns. Likewise, ordinary people are perfectly capable of digesting difficult, technical and specialized material as long as the writer explains that material clearly and concisely. Even most scholarly authors prefer reading stuff that doesn’t require physical suffering. But habit, pride and maybe even shame make this topic a forbidden one. And so we end up with the same hard-to-read books and articles.
Scholars don’t know what a “market” is, even when they write for a specific scholarly audience. The process of evaluating a work for whom it might reach and why is simply foreign to scholars — especially humanists. Almost all book proposals include a section on the book’s supposed audience, but it typically gets filled with celebrations of a project’s “uniqueness.” Uniqueness is not necessarily a virtue. Work needs to reach people who have previously been reached by other, similar work. Academics can benefit from thinking of their work as having a market and considering how comparable titles have fared in the marketplace of ideas and books.
This isn’t for everyone. Not every scholar will or should be destined to reach a broader, more general audience. It is not more or less scholarly or more or less righteous to do so. Each scholar must figure out how their individual talents and disposition can best be put to use. Similarly, recognizing that colleagues and peers might have different talents and dispositions, and concomitant publishing trajectories, can help produce greater scholarly harmony.
Read the entire article here.